Social Media Campaign

Summary of "ROI of a Social Media Campaign" by Tara Griffin

This presentation discusses the importance of measuring Return on Investment (ROI) for social media advertising campaigns.

Case Study: Candle Bar Promotion

  • The author ran a social media campaign on Facebook and Instagram to promote their newly opened Candle Bar.
  • The goals were to raise awareness of the store location, attract new customers, and drive in-store visits.
  • The campaign used Hootsuite, a social media management platform, and featured a picture of customers making candles with relevant hashtags and a call to action to visit the store.
  • Results:
    • Reached 18,083 people.
    • Gained 24,585 impressions.
    • Had 650 ad recalls.
    • Increased Facebook followers and website traffic (though in-store visits weren't measured).
    • Click-through rate (CTR) was low at 0.05%.
  • Learnings:
    • The ad could be improved by using more engaging visuals (e.g., videos), refining the target audience, and adding more relevant hashtags.
    • Google Analytics can provide valuable insights into customer behavior on the website.

Conclusion:

The importance of using effective visuals, targeted advertising, and website analytics is emphasized for maximizing ROI in social media campaigns.

Social Media Posts

Webinar

Join us for a quick webinar to learn everything you need to know about booking your next candle-making event. From choosing scents to customizing labels, we'll walk you through the simple steps to create a memorable experience for you and your guests.

Marketing Campaign

Southern Timeless Candles aims to promote both their new products and their existing candle-making experience. To achieve this, Soaring Griffin Communications developed a three-month marketing plan focused on social media to enhance brand awareness. You can view the plan by clicking the link below.

Video Campaign

A brief video showcasing the impactful work done for Southern Timeless Candles, a capstone client. Explore the strategies and tactics implemented to drive brand awareness and customer engagement.