Social Media Campaign
Summary of "ROI of a Social Media Campaign" by Tara Griffin
This presentation discusses the importance of measuring Return on Investment (ROI) for social media advertising campaigns.
Case Study: Candle Bar Promotion
- The author ran a social media campaign on Facebook and Instagram to promote their newly opened Candle Bar.
- The goals were to raise awareness of the store location, attract new customers, and drive in-store visits.
- The campaign used Hootsuite, a social media management platform, and featured a picture of customers making candles with relevant hashtags and a call to action to visit the store.
- Results:
- Reached 18,083 people.
- Gained 24,585 impressions.
- Had 650 ad recalls.
- Increased Facebook followers and website traffic (though in-store visits weren't measured).
- Click-through rate (CTR) was low at 0.05%.
- Learnings:
- The ad could be improved by using more engaging visuals (e.g., videos), refining the target audience, and adding more relevant hashtags.
- Google Analytics can provide valuable insights into customer behavior on the website.
Conclusion:
The importance of using effective visuals, targeted advertising, and website analytics is emphasized for maximizing ROI in social media campaigns.
Social Media Posts
Webinar
Join us for a quick webinar to learn everything you need to know about booking your next candle-making event. From choosing scents to customizing labels, we'll walk you through the simple steps to create a memorable experience for you and your guests.
Marketing Campaign
Southern Timeless Candles aims to promote both their new products and their existing candle-making experience. To achieve this, Soaring Griffin Communications developed a three-month marketing plan focused on social media to enhance brand awareness. You can view the plan by clicking the link below.